Latest Posts
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Is Search Engine Submission Necessary?
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The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index ...

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Can Any Inbound Linking Hurt My Ranking?
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The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, ...

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The Importance of Anchor Text in Back-links
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. ...

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Absolute Links vs. Relative Links – SEO Value
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, ...

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Incorporation of Company Branding and SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say ...

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Strategic Use of Images in Search Engine Optimization
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that ...

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Google now discounts all reciprocal links
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now ...